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Nike: On Air Winners

After announcing a voting competition for 18 unique Air Max redesigns, the winners for each city are officially in. The six winners and their designs are listed below:

 

NYC: Air Max 98 “LA Mezcla” by Gabrielle Serrano
Serrano’s entry represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes this city special: its people.

Seoul: Nike Air Max 97 “Neon” by Gwang Shin”
Shin’s concept is inspired by his city’s neon signs, complete with a matte black body, vibrant colors and contours inspired by the Taaeguk symbol on Seoul’s flag.

Tokyo: Nike Air Max 1 “Tokyo Maze” by Yuta Takuman
Takuman’s design honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city’s concrete surface, while the red bubble pays homage to the iconic Tokyo Tower.

London: Air Max 97 “London Summer” by Jasmine Lasode”
Lasode’s design celebrates love and summer in the city, with a personal memory – a first date spent on Primrose Hill — as her backdrop.

Shanghai: Nike Air Max 97 “Kaleidoscope” by Cash Ru
The SH Kaleidoscope reflects Ru’s impression of the clouds floating along Shanghai’s skies: shifting and dissipating to create new forms and shapes.

Paris: VaporMax Plus “Works in Progress” by Lou Matheron
Photographs of an under-construction Parisian courthouse inspired Matheron’s concept, reimagining the colors and materials from the job site.

 

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